CASE STUDIES · 2024 — 2026
Proof,
not promises.
Three B2B programs. Three different starting points. One shared question — where does the pipeline actually come from.
Below: the objectives we took on, what we built, and what the numbers did next.
№
INDUSTRY
EMPHASIS
ENGAGEMENT
READ
01
Enterprise Software
SEO + content · 14 months
Read case →
02
Cybersecurity
Authority + demand · ongoing
Read case →
03
Manufacturing Technology
Brand, web, demand · 18 months
Read case →
№
INDUSTRY
EMPHASIS
ENGAGEMENT
READ
01
Enterprise Software
Read case →
02
Cybersecurity
Read case →
03
Manufacturing Technology
Read case →
ENTERPRISE SOFTWARE · SaaS · NORTH AMERICA
A single organic search lead that closed a $3M enterprise deal.
OBJECTIVE
Increase visibility and generate qualified leads through organic search and content marketing — on a short runway, in a category saturated with legacy vendors.
STRATEGY
ENGAGEMENT
Duration
14 months
Team
4 senior operators
Channels
SEO · Content · Organic
RESULTS · EVIDENCE
Enterprise deal sourced from a single organic lead
$3M
closed · 1 inbound
$1M
Deal closed with a financial institution
50+
Keywords ranked in Google's top 10
14 Mo
From kickoff to sourced pipeline
KEYWORD RANK PROGRESSION
Google US · organic, non-branded
enterprise workflow automation
#52
▲49
compliance management software
#41
▲39
internal audit platform
#31
▲26
controls testing software
#68
▲61
CYBERSECURITY INTELLIGENCE · ENTERPRISE · GLOBAL
Authority-building, engineered like a demand channel.
OBJECTIVE
Strengthen authority and drive demand among enterprise security leaders — in a market where buyers ignore vendor content and trust only peers and analysts.
STRATEGY
ENGAGEMENT
Duration
Ongoing · 24 months
Team
5 senior operators
Channels
Content · SEO · LinkedIn
RESULTS · SYSTEM
THREE SYNCHRONIZED CHANNELS
01
Thought leadership
Original research + POV essays from security leaders.
02
SEO optimization
Bottom-of-funnel search capture for RFP-stage queries.
03
LinkedIn demand
Intent-targeted paid + executive organic, in parallel.
Research produced the keywords. SEO surfaced the audience. LinkedIn compressed the cycle for accounts already reading.
+47%
Accounts progressing to buying stage
Multi-M
Pipeline influenced across target accounts
Uplift
Marketing-engaged buying committees
MANUFACTURING TECHNOLOGY · INDUSTRIAL AUTOMATION
A repositioning that moved the needle where it counted — with the decision-makers.
OBJECTIVE
Reposition a respected but commoditized platform so decision-makers saw it as their first call — not a feature comparison against louder competitors.
STRATEGY
ENGAGEMENT
Duration
18 months
Team
Enterprise · mid-market
Channels
Brand · web · demand
RESULTS · CREDIBILITY
"We weren't the biggest name in the category. After the relaunch, we were the one buyers called first."
VP of Marketing · Industrial Automation Platform · 200+ employees
+60%
Demo requests vs. prior baseline
+30%
Organic traffic, year-over-year
1st call
Among industrial decision-makers
IN THEIR WORDS · CMO & FOUNDER VOICES
Senior
clients.
The people who hire us run programs where the results have to land. A featured voice, plus three supporting ones.
"Esile Marketing is one of the best marketing agencies I have worked with. They built a demand engine that closed deals we didn't think were reachable — and reported on it in a way my board actually understood."
Angela Whiteford
Chief Marketing Officer · Corvus Insurance
VERTICAL
Insurance
ENGAGEMENT
3-year partnership
ALSO ON RECORD
01
"Exceeded our expectations right from the start."
Troy Thomas
01
"A material impact on brand awareness and engagement."
Ethan Bruno
VP, Business Development · Samsung Ads
01
"Uncovered opportunities we had previously overlooked and expanded our client base."
Charles Ellis
Advisor · National Association of Proficiency Testing
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